Yarra Valley China Ready Project
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Yarra Ranges Tourism in partnership with Wine Yarra Valley and Wine Australia, have developed a program of industry resources to assist operators to learn more about the market.

Partners of Yarra Ranges Tourism that have bought into the International Program and are targeting the Chinese visitor can apply for the following toolkit as an introductory guide for adapting your business to be China Ready, and promoting your business to this inbound market and visiting friends and relatives market.


What’s in the China Ready Toolkit?

  • Handy tips and tricks
    – A helpful resource guide to assist you to welcome Chinese visitors to the Yarra Valley and ensure their holiday is a memorable one. Learning and using a few common Chinese phrases helps build rapport with your visitors and makes them feel welcome.
  • Chinese payment guide
    – To maximise visitor spend from Chinese travellers, it is vital to accommodate Chinese travellers’ shopping habits by integrating mobile payment methods.
  • Digital channels
    – Your guide to digital platforms in China, and how to effectively market your business.
  • Regional Introduction
    – Please also find here an introduction to the Yarra Valley region for Chinese visitors, written in Simplified Chinese. We have also provided an English version for your reference ONLY. Providing an overview of what our region has to offer, this piece works to connect Chinese visitors to the Yarra Valley and includes an introduction to wine and cellar door experiences, regional highlights, food, accommodation, attractions and visitors services.the following official QR codes are provided for:
    Yarra Valley Mini-Program as well as the official websites, wineyarravalley.com.hk and visityarravalley.cn

If you are a Yarra Ranges Tourism Partner please email partners@yarrarangestourism.com.au

If you are a Wine Yarra Valley Member click here: https://wineyarravalley.com.au/members-2/