Smooth FM Campaign, Week 2
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Smooth FM Campaign, Week 2

In this Update:


Smooth FM Campaign Gathers Momentum

Our Smooth 91.5 Campaign is in full swing, and the first winner of the four weekly competitions has been announced.

Listen to the winner’s on air response

Listen to the on air weather sponsorship

The winners receive a fantastic Mid-Week Mini-Break in the in the Dandenong Ranges, which is one of the key drivers of the campaign.

A big thank you to our prize sponsors in:


The whole region’s branding is also benefiting from some  parallel campaign activity being run by the Yarra Valley Wine and Festival at the same time as our Find Your Self promotion.


February CEO Board Report

For those of you looking to get a detailed snapshot of the activities that are reported at our bi-monthly Board meetings read more here there is always plenty going on.


Platypus makes a splash with US Visitors

Thanks to Ralph Henderson of Yarra Gables Motel and Villa who shared one of his guests experiences of a lifetime at Healesville Sanctuary….

Just wanted to share an amazing story with you.

We had two guests stay with us last night from America, mother and daughter.

Their sole reason for coming to Australia was to do the platypus encounter at the Sanctuary. Apparently the daughter is a platypus fanatic.

In coming to Australia the first thing they booked was the platypus encounter, they then booked the rest of the trip.

All up they are spending 15 days in Australia but would not have come here at all if it was not for the platypus encounter, which is a truly unique experience, so well done and thank you to the team at Healesville Sanctuary!!

Best wishes


If you haven’t seen what this is all about head over to our visityarravalley and watch the video now. Terrific feedback Ralph, thanks for bringing the visitor experience to life.


RACV Tourism Awards Mentoring Program 2017
Ever thought about applying for a tourism award? Is your business is doing amazing things? Come along to an information session about about the awards process, how the mentoring program works and what is involved in preparing a submission. *Grants are available to to new businesses applying for the first time.

Wednesday 1 March 11am-12noon
Yarra Ranges Tourism Office 6/9 Clarke St Lilydale 3140

Register to attend here.


Save the Date – Annual Industry Summit

Thursday 11 May – Box Hill Institute Lakeside Campus Lilydale
12.00-1.30 Trade Show &  Networking Lunch
1.30-5.00 Summit Program followed by Drinks


Combined Separation Systems Trade Partner Profile

Owning your own sewage treatment plant can be expensive, time consuming and a legal nightmare. But compliance may now be easier than you thought… Combined Separation Systems provide and maintain Sewage treatments solutions for restaurants, hotels, pubs, camps and other hospitality venues not on the metro grid. Mention this newsletter for a FREE consultation to learn how you can most economically understand and meet your environmental and legal obligations. Contact Stephen Pereira or 0421 241 425 Read more about CSS here….