Welcome to the Industry News and Updates section of the Yarra Ranges Tourism website.

Here you will find information on CEO Reports, Industry News, Chair News and Media Releases.

3 Reasons to Find Your Self (February 5, 2018)

The Yarra Ranges Tourism curated ‘3 Reasons to Find Your Self’ newsletter has a digital distribution list of over 20K and is shared through our social media channels that are cumulatively close to 70K – and always growing. The following content will also be collated…

Creating a great Mid-Week Deal or Package

Last year our results for the Yarra Valley Mid-Week campaign were exponential with over 3.5 million consumers reached with 20,000 click-throughs to Mid-Week deals over a 2 month period. Our visitor website will be able to generate leads and consumer interest, however it is up…

General Mid-Week Packages Feedback (Online Form)

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Smooth FM Campaign, Week 2

In this Update: Smooth FM Campaign Gathers Momentum February CEO Board Report Platypus makes a splash with US Visitors RACV Tourism Awards Mentoring Program Save the Date – Annual Industry Summit Combined Separations Systems Trade Partner Profile   Smooth FM Campaign Gathers Momentum Our Smooth...

Leigh Harry joins Yarra Ranges Tourism Board

Industry Leader Joins Board of Yarra Ranges Tourism 18 January 2017 Yarra Ranges Tourism is pleased to announce Leigh Harry will be joining its Board from January 2017, as a Skills Based Director.   Leigh has a long history in the tourism industry and many...

Yarra Ranges Tourism Announces CEO Appointment

The Chair of Yarra Ranges Tourism, Mark Lucas has announced the appointment of Simon O’Callaghan as its new Chief Executive Officer.   The Yarra Ranges Tourism Board decided that now was the right time for a full-time CEO and undertook an extensive recruitment search.  ...

3 Reasons to Find Your Self (February 5, 2018)

The Yarra Ranges Tourism curated ‘3 Reasons to Find Your Self’ newsletter has a digital distribution list of over 20K and is shared through our social media channels that are cumulatively close to 70K – and always growing. The following content will also be collated…

Leigh Harry joins Yarra Ranges Tourism Board

Industry Leader Joins Board of Yarra Ranges Tourism 18 January 2017 Yarra Ranges Tourism is pleased to announce Leigh Harry will be joining its Board from January 2017, as a Skills Based Director.   Leigh has a long history in the tourism industry and many...

Yarra Ranges Tourism Announces CEO Appointment

The Chair of Yarra Ranges Tourism, Mark Lucas has announced the appointment of Simon O’Callaghan as its new Chief Executive Officer.   The Yarra Ranges Tourism Board decided that now was the right time for a full-time CEO and undertook an extensive recruitment search.  ...