Welcome to the Industry News and Updates section of the Yarra Ranges Tourism website.
Here you will find information on CEO Reports, Industry News, Chair News and Media Releases.
CEO Report – September 2018
This Spring is shaping up as a very strong period of visitation to our region, with so many events and seasonal activities providing reasons to visit the Dandenong Ranges and Yarra Valley for the visitor. Firstly, our Ciao Yarra Valley Ciao umbrella event has come together...
CEO Report – August 2018
To say the Yarra Valley and Dandenong Ranges isn’t a great place to be in the tourism industry, would be an understatement. The Yarra Ranges Tourism team hosted a wonderful Industry Networking event last Wednesday ‘Celebrating Innovation’ at TarraWarra where we announced an exciting...
CEO Report – June 2018
A big thanks again, to the 165 Industry Partners who participated in our Annual Industry Summit last month. The positive feedback continues to roll in and planning for next years program is already underway... Download the CEO report here. Simon O'Callaghan, CEO
CEO Report – March 2018
For those of you looking to catch all of the marketing and industry development activities we have been up to, please download our CEO report here. It's a bumper edition. Simon O'Callaghan, CEO
CEO Report – January 2018
For those of you looking to catch with all of the marketing and industry development activities we have been up to, please download our CEO report here. It's a bumper edition. Simon O'Callaghan, CEO
CEO Report – October 2017
What a terrific time of the year in the Dandenong Ranges and Yarra Valley, as the weather warms up the region really comes alive! It seems we're not alone in thinking this, going by the recent visitor statistics. There are wonderfully positive results for Domestic Overnight travel...
CEO Report – August 2017
As our Mid-Week Yarra Valley campaign draws to a close we have been really grateful for all of the support from our Industry Partners. As reported in my last update our website has seen a massive increase in web traffic for a traditionally off-peak period of the year, of 661%. ...
CEO Report – June 2017
In business you can often find yourself saying 'Where does the time go', we too cannot believe we are embarking on a plan for the next financial year already. The Yarra Ranges Tourism Board and Staff have been evaluating our actions of 16/17 and finalising our...
CEO Report – April 2017
April was a busy month for the Yarra Ranges Tourism team as we moved our office to the new Box Hill Institute Lilydale Lakeside campus. It was a credit to the team who kept all our main activities going and continued to deliver our key...
Smooth FM Campaign, Week 2
In this Update: Smooth FM Campaign Gathers Momentum February CEO Board Report Platypus makes a splash with US Visitors RACV Tourism Awards Mentoring Program Save the Date – Annual Industry Summit Combined Separations Systems Trade Partner Profile Smooth FM Campaign Gathers Momentum Our Smooth...
3 Reasons to Find Your Self (February 5, 2018)
The Yarra Ranges Tourism curated ‘3 Reasons to Find Your Self’ newsletter has a digital distribution list of over 20K and is shared through our social media channels that are cumulatively close to 70K – and always growing. The following content will also be collated…
Leigh Harry joins Yarra Ranges Tourism Board
Industry Leader Joins Board of Yarra Ranges Tourism 18 January 2017 Yarra Ranges Tourism is pleased to announce Leigh Harry will be joining its Board from January 2017, as a Skills Based Director. Leigh has a long history in the tourism industry and many...
Yarra Ranges Tourism Announces CEO Appointment
The Chair of Yarra Ranges Tourism, Mark Lucas has announced the appointment of Simon O’Callaghan as its new Chief Executive Officer. The Yarra Ranges Tourism Board decided that now was the right time for a full-time CEO and undertook an extensive recruitment search. ...