As part of its Partnership with Yarra Ranges Tourism,
Yarra Ranges Council has helped to establish funding for an
annual Tourism Events Grants Program.
The Program will consist of sponsorships administered by Yarra Ranges Tourism and is designed to enhance the profile of, and increase visitation to,
the region of the Yarra Valley and Dandenong Ranges that falls within the Yarra Ranges Council municipality area.
Events are an important part of promoting the region locally and internationally. In response to this Yarra Ranges Tourism has developed an event strategy that seeks to guide its direction for future event sponsorship in the Yarra Ranges local government area, applicants should consider the directions of this report before applying.
Funding amounts of up to $20,000 will be considered for either:
- New Events that have not been staged before in the region; or
- Existing Events to assist with the development of an established event to improve its long term growth and visitation.
Higher funding may be considered however this will require additional support and approval from the Yarra Ranges Council. Events with other confirmed sponsorship or funding will be viewed favourably including the Visit Victoria Regional Events Fund.
A focus for this event sponsorship program is to drive new visitors and new market segments to the region, aligned to our brand strengths including, but not limited to:
- food and wine
- art and culture
- outdoor adventure
- health & well-being
- family friendly activities.
Applicants should not expect consecutive support beyond two to three years and should discuss their event with the Yarra Ranges Tourism Team before making a written application by calling 03 8739 8000. Eligible applications will be submitted to the Yarra Ranges Tourism Board for final approval.