The Yarra Ranges Tourism strategic framework illustrates the role individual strategies play in supporting the objectives of this Strategic Plan. These strategies provide more in-depth analysis and guidance of the growth areas for the organisation that inform the development of annual action plans adopted by the Board.
Marketing Strategy 2021-2026
Our Marketing Strategy aligns to our 5-Year Strategic Plan YRT26 and draws on the plans of local government, Visit Victoria and Tourism Australia. In particular, the Victorian Visitor Economy Strategy. It provides specific direction for Yarra Ranges Tourism to lead a collaborative marketing model that includes government, key stakeholders and industry partners. With the key objective of working together to achieve increased visitors numbers, length of stay and spend. The results of which help lead to a growing visitor economy that contributes to investment and jobs in the Yarra Valley and Dandenong Ranges.