JAMES ROBINSON, Independent Chair

James is the Managing Director of SMS Marketing Solutions. He has strong marketing and sales experience across businesses of all sizes. James has held CEO roles for consumer products businesses in Australia, Europe and Asia, and was a member of the New Zealand Food and Grocery Council. On returning to Melbourne eight years ago he started his own marketing business in Melbourne focussed on digital and mobile marketing.

James is the Chair of the Tourism Crisis Response and Recovery Sub Committee.

LEIGH HARRY – Director, Leigh Harry Advisory Pty Ltd.

Leigh has a long history in the tourism industry and many of our Partners will recognise him from his previous roles as CEO of Tourism Victoria and the Melbourne Convention and Exhibition Centre. During his career he has held a number of significant Board roles in the Tourism and Business Events industry at a state, national and international level.

Leigh’s career experience includes roles in both the private and government sectors, and he holds a Commerce Degree with honours in accounting. Leigh is the Chair of the Marketing Sub Committee and a member of the Tourism Crisis Response and Recovery Sub Committee.

KRISTINA BURKE, Skills Based Director

Kristina has over a decade of experience in public affairs, policy development and stakeholder engagement specialising in the visitor economy.

Kristina worked with the Victoria Tourism Industry Council (VTIC) for nine years as Policy Manager, where she led policy development and issues management, as well as managing the secretariat for the VTIC Board and policy committees. She was responsible for preparing submissions to major state and federal government budgets and reviews, and parliamentary inquiries.

Kristina joined CPR Communications & Public Relations in November 2017 as a Senior Adviser, working with clients in the local government and tourism sectors.

Kristina has worked with a wide range of stakeholders across Victoria covering important policy issues such as the dredging of Port Phillip Bay, the regulation of short-stay accommodation, licensed tour operator reforms, local government reforms, infrastructure funding, online ticketing fraud and skilled migration.

She holds a Masters of Tourism from Monash University and a Diploma of Management from Swinburne University.

MICHAEL HANDS, Skills Based Director

Michael has many years experience in the events and tourism industry, in both private and public sectors. Currently running an events and marketing business, Michael has previously built and sold a large events business as well as working as the Strategic Manager of the Victorian Major Company. He has also held a number of board roles including the Melbourne Food and Wine Festival, AFI Awards and others.

CARL COWIE, Nillumbik Shire Council

A native of Scotland, with qualifications in economics, finance and an MBA, supplemented with studies at the Harvard School of Public Health in Boston, Carl Cowie became CEO of Nillumbik Shire Council in October 2018. Carl joins Nillumbik Shire from Mornington Peninsula Shire Council where he was CEO from December 2014.

With a hands on approach to building high performance teams and executing clear business strategies, coupled with strong personal management, Carl quickly transformed the day to day, strategic business operations and capabilities of the Mornington Peninsula Shire and is currently achieving very positive results whilst working with Council and Senior Executives at Nillumbik Shire Council.

Carl is internationally experienced, the result of previous work in healthcare, facilities management, transport, manufacturing and construction project management, and is highly skilled in maximising business performance and increasing customer satisfaction.

NICOLE ESDAILE, Wine Yarra Valley

Over 20 experience in wine making and hospitality management of wine businesses. Including wine industry consultancy business offering winemaking, viticulture and wine business advice. Yarra Valley Wine Growers Association Inc Industry Partner representative.

Nicole has a Bachelor of Science (Wine Science) and a Bachelor of Pharmacy and is a Graduate of the Australian Institute of Company Directors.

GLENDA NOFFKE, Tourism Network Yarra Valley

I was Western Victorian born and breed, leaving home to join the Australian Army after finishing school. This is where I met my husband Neil, and we proceeded to tour around the country for the next 7 years living in Melbourne, Sydney, and Brisbane.
After leaving the Army we returned to the Western District where we purchased a sheep property and this is where our four children were born. Both Neil and I worked off farm in various jobs.

Then in 2000 we made the decision to sell the farm and moved to Kerang , in the Mallee where we had purchased the Kerang Newsagency. After 9 years of long hours we sold and took up the position of contract managers of the Clubarham Motel in Barham on the Murray River. Managing this 28 room motel was certainly a challenge, but introduced us to a job we loved. After 8 years and with all four children now residing in Melbourne we decided it was time once again for a move.

In September 2017 we purchased the Healesville Motor Inn. Purchasing the business instigated the move to the Yarra Valley, but what a great decision. We have discovered the business has plenty of room for growth, the building and grounds are a work in progress, which we want to develop. In the 2 ½ years since we moved to the area, we have become very passionate about the Yarra Valley. Embracing our beautiful surrounds and what it has to offer.

CHANMALI TREGAMBE - Industry Representative Director Nillumbik Tourism Association

Chanmali is a communications and government relations specialist with more than 25 years’ experience working as a consultant and in-house practitioner as well as running her own consultancy.

Over the past 20 years, together with her family has also developed a popular boutique winery, cellar door and café in the Yarra Valley. She is also the current Vice-President and Secretary of Nillumbik Tourism & Business.

As an in-house practitioner Chanmali managed communications for Australia Post in Victoria and Tasmania and was its spokesperson on key national issues. She also established and managed the corporate communications function at Sigma Pharmaceuticals, including stakeholder engagement, government advocacy and investor relations.

Chanmali has a significant background in politics with roles as Ministerial Advisor and Chief-Of-Staff in two Victorian Governments.

As a consultant, she has provided strategic advice on issues, media and crisis management in local government, tourism, energy, transport and environment and managed the secretariat for Regional Cities Victoria, comprising the Mayors and CEO’s of the ten largest rural councils in Victoria.

She holds a Bachelor of Arts from the University of Melbourne and Post-graduate Diplomas in Criminology and Industrial Relations and Human Resources Management.

HELENE CAMPBELL - Industry Representative Director Dandenong Ranges Tourism

Helene is the President of Dandenong Ranges Tourism  and owner of Tall Trees Studios in Olinda.

Helene holds an Advanced Certificate in Business Administration & Marketing and an Advanced Diploma in Jewellery & Object Design

Prior to retraining and becoming a business owner in the Dandenong Ranges, Helene was primarily working in the private sector for companies. Since becoming a Gold & Silversmith and opening Tall Trees Studio in Olinda in 2018, she has become her own marketing team reaching out to other local businesses, professional groups, as is required as a small business.

Our Directors are appointed in accordance with our Constitution. Annually our Industry Based representative members have the opportunity to nominate for re-appointment which gives them the opportunity to take a position as a Director.  The current representative associations have been selected based upon the tourism operator networks they work with in the region. Relevant Associations within the region where their geographic Councils are financial partners are afforded this privilege in recognition of their support in growing tourism in the Yarra Valley and Dandenong Ranges.

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